Personality matters in becoming a successful entrepreneur. Recent studies show that successful entrepreneurs share a number of common personality traits that are the predominant indicators of success. These characteristics will outweigh education, family ties, skill, and experience. Personality itself can be defined through four interacting factors: Dominant versus Accepting, Sociable versus Analytical, Relaxed versus Driving, and Compliant versus Independent. These four factors function on continuums from high to low, so that we can measure how much of each factor every individual has.

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