Accord gave the franchisees a personality assessment, and discovered an uncanny correlation between the personality of the franchisees and their performance. Basically, franchisees with personalities to be a business owner/entrepreneur generated more royalties than franchisees with weaker personalities. The results are shown in the accompanying graph. As you can see, the franchisees who had ideal personalities to own a business generated an average of $52,000 per year in royalties, while franchisees who had weak personalities to own a business generated an average of just $6,500 per year. |